WROV-FM
 | |
| Broadcast area |
Roanoke-Lynchburg, Virginia New River Valley Southside Virginia |
|---|---|
| Frequency | 96.3 MHz (HD Radio) |
| Branding | 96.3 ROV Rocks |
| Programming | |
| Format | Classic rock |
| Subchannels | HD2: Black Information Network |
| Affiliations |
John Boy and Billy Performance Racing Network (PRN Radio) Sixx Sense |
| Ownership | |
| Owner |
|
| WJJS, WROV-HD2, WJJX, WSTV, WYYD | |
| History | |
First air date |
January 1950 |
Former call signs |
WMVA-FM (1950–1989) |
Call sign meaning |
W Rock Of Virginia |
| Technical information | |
| Facility ID | 37747 |
| Class | C1 |
| ERP | 14,000 watts |
| HAAT | 633 meters (2,077 ft) |
Transmitter coordinates |
37°7′0.0″N 80°0′58.0″W |
| Translator(s) | HD2: 96.7 W244AV (Blacksburg, etc.) |
| Links | |
| Webcast | WROV-FM Webstream |
| Website | WROV-FM Online |
WROV-FM (96.3 MHz) is a commercial FM radio station licensed to Martinsville, Virginia. WROV-FM is owned and operated by iHeartMedia and airs a classic rock radio format. WROV-FM's signal covers the Roanoke-Lynchburg media market, including the New River Valley and the Southside of Virginia.
WROV-FM has studios and offices on Brandon Avenue in Roanoke and its transmitter is in Boones Mill, Virginia.
WROV-FMHD2
WROV-FMHD2 carries an African-American-oriented news/talk format under the branding "Roanoke's BIN 96.7".
On November 18, 2020, WROV-FMHD2 and W244AV changed their format from alternative rock to programming from the Black Information Network, branded as "Roanoke's BIN 96.7". The alternative rock format continues on WSTV-HD2 and W245BG.
History of call letters
WROV-FM first signed on the air in January 1950 as WMVA-FM. It was a sister station to WMVA and served Martinsville. In 1989, new ownership purchased WMVA-FM and WROV (now WGMN), and undertook a move of WMVA-FM to Roanoke.
The call letters WROV-FM were previously assigned to a station in Roanoke, Virginia. It began broadcasting on 103.7 MHz in 1948. It was a sister station of WROV and duplicated that station's programming. In 1955, WROV radio's ownership had decided to leave broadcasting altogether after the disastrous effort to start WROV-TV; new management saw the FM station as a money pit and turned in the license in June 1957.