Sweetener World Tour

Sweetener World Tour

Tour by Ariana Grande
Location	North America Europe
Associated album	Sweetener Thank U, Next
Start date	March 18, 2019
End date	December 22, 2019
Legs	3
No. of shows	100
Supporting acts	Ella Mai Normani Social House
Attendance	1.3 million (97 shows)
Box office	$146.6 million ($167.8 million in 2022 dollars)
Ariana Grande concert chronology

The Sweetener World Tour was the fourth concert tour and third arena tour by American singer, songwriter and actress Ariana Grande in support of her fourth and fifth studio albums, Sweetener (2018) and Thank U, Next (2019). Led by Live Nation Entertainment, the tour was officially announced on October 25, 2018. It began on March 18, 2019, at the Times Union Center in Albany, New York, and concluded on December 22, 2019, in Inglewood, California at The Forum, visiting cities in North America and Europe throughout 101 dates. Frequent collaborators and backup dancers of Grande, Brian and Scott Nicholson who were enlisted by her, served as creative directors and LeRoy Bennett was enlisted as production designer.

The tour received positive reviews from critics, who complimented the stage design and Grande's vocals. The Sweetener World Tour was attended by 1.3 million people and grossed $146.6 million from 97 shows, surpassing her previous concert tour, the Dangerous Woman Tour, as her highest-grossing tour to date. Throughout the tour, Grande partnered with nonprofit organization HeadCount to register new voters ahead of the 2020 United States presidential election, breaking its all-time voter registration record with 33,381 registrations.

Multiple shows across the tour were recorded for the live concert tour album, K Bye for Now (SWT Live). It was released on December 23, 2019, following the final show of the tour in Inglewood, California on December 22, 2019. A concert film documenting the tour entitled Ariana Grande: Excuse Me, I Love You, was released on Netflix on December 21, 2020, one day prior to the one year anniversary of the final show.

Background

On May 6, 2018, Grande finally hinted a tour via her official Twitter account, shortly after announcing the title for her upcoming album on The Tonight Show Starring Jimmy Fallon. Three months later, she announced that there were plans for a tour, stating that her team were "workin [sic] on it all now". Grande embarked on a promotional concert tour for Sweetener, The Sweetener Sessions, which began on August 20, 2018, in New York City and ended on September 4, 2018, in London, United Kingdom. Tour passes were also made available via her official website shortly after. Grande announced the title of the tour as the "Sweetener World Tour" on October 24, 2018, announcing its North American dates a day later.

The first leg of the tour had 50 shows across North America and visited 45 cities, beginning on March 18, 2019, in Albany and concluding on August 4, 2019, at Lollapalooza. Pre-sale for the tickets for the first leg of the tour took place between November 1 and November 3, 2018. On November 5, 2018, tickets were opened to the general public, and Grande announced Normani and Social House as her opening acts. On December 10, 2018, due to popular demand, second shows were added in Chicago, Los Angeles, Miami, Brooklyn, New York City, Washington, D.C., Boston, Philadelphia, and Toronto. On January 14, 2019, the shows in Chicago, Indianapolis, Columbus, Milwaukee, St. Louis, Saint Paul, Denver and Salt Lake City were rescheduled and the shows in Omaha and Raleigh were cancelled due to Grande headlining the Coachella Valley Music and Arts Festival on April 14 and April 21, 2019, and a new show was added in Las Vegas. On May 28, 2019, the shows in Tampa and Orlando were cancelled and rescheduled due to illness.

On December 14, 2018, Grande announced the European dates for the tour. A special show was being planned in Manchester. The second leg of the tour had 30 shows and visited 19 cities across Europe, beginning on August 17, 2019, in London and concluded on October 16, 2019, in London. Pre-sale for the tickets for the second leg of the tour took place between December 19 and December 21, 2018, for the United Kingdom, and between December 18 and December 20, 2018, for all other dates. On December 20, 2018, tickets were opened to the general public (excluding the United Kingdom), and due to popular demand, additional shows were added in Amsterdam, Paris and Dublin. On December 21, 2018, tickets were opened to the general public in the United Kingdom, and due to popular demand, additional shows were added in London and Birmingham. On February 25, 2019, due to popular demand, additional shows were added in Hamburg and Dublin. On March 5, 2019, Grande announced that Ella Mai would be the opening act for the European leg of the tour. On June 11, 2019, due to popular demand, additional shows were added in London. On August 9, 2019, the first show in Hamburg and the show in Prague were rescheduled, and the show in Kraków was cancelled.

On June 20, 2019, Grande announced another North American leg of the tour. The third leg of the tour visited 18 cities and had 20 shows across the United States, including the rescheduled Tampa and Orlando shows, beginning on November 9, 2019, in Uniondale and concluding on December 22, 2019, in Inglewood. Pre-sale for the tickets for the third leg of the tour took place between June 26 and June 30, 2019. On July 1, 2019, tickets were opened to the general public. On July 11, 2019, due to popular and high demand, additional shows were added in San Francisco and Inglewood.

Grande announced she would be partnering with nonprofit voter registration group HeadCount to register new voters ahead of the 2020 presidential election in March via Instagram. She encouraged fans to "use your voice and get your 'thank u, next gen' sticker." In July, it was reported that HeadCount registered twice as many voters in partnership with Grande than any other tour over the last three years and that the Sweetener World Tour was the most successful artist tour for voter registration HeadCount has seen since 2008. In December, it was announced that the tour broke the organization's all-time record, with 33,381 voter registrations and actions.

Stage and aesthetic

Grande wore costumes from Versace and Michael Ngo on stage. She enlisted Brian and Scott Nicholson as creative directors, LeRoy Bennett as production designer, and Jason Baeri as lighting director. Designed based on the idea of a sphere, the tour stage was intended to deliver an abstract and "ethereal" aesthetic. It included a semicircular runway that looped around an audience pit, a large screen at the back with a hemisphere-like projection, and a large orb—nicknamed "the moon" by fans and Grande herself—that descended briefly as Grande sang on the B-stage in the middle of the pit. The moon and the projection screen were both inflatable, requiring a set-up period of six to eight hours, although Grande's team assembled everything in 45 minutes for her Coachella set. Bennett likened the show's feel more to a play than to a pop show: "Usually you are trying to appropriately match the energy of a song with action and accent to tell a story along with the music and lyrics; the language of this show was different in that we were striving to create static tableaus and grand gestures as an environment for her to play in front of, much like a unit set in a play."

Critical reception

The tour received generally positive reviews from critics. Brittany Spanos from Rolling Stone gave the opening night at Albany a positive review, stating that "Grande's new world tour is full of emotional drama, iconic looks, and undeniable hits." Chris Richards of the Washington Post praised her vocals stating that "Grande's voice is equal parts breathy and acrobatic, and she knows how to hit a big note like she's whispering it". Chris Willman of Variety called the show "giddy, splendorous, beautifully designed, expertly performed and almost a little bit avant-garde in its staging."

Regarding the second leg of the tour in Europe, Adam White of The Telegraph gave the show full five stars, stating that the show was "a night of magic and melancholy from the most exciting young star in pop". In a four-star review, Hannah Mylrea of NME noted that "the production was fairly understated, putting the full focus on her impressive vocals, but there were moments of impressive choreography". In a mixed review, Alexis Petridis of The Guardian found the production underwhelming and felt Grande lacked stage presence. Ed Potton of The Times rated the show two out of five stars, attributing it to "underwhelming" staging, production, and Grande's "robotic" persona.

Grande's headlining performance at the 2019 Coachella Valley Music and Arts Festival was praised by critics. Shad Powers of USA Today stated that "Grande closed out Weekend One of Coachella in style, putting together a set that included special guests, stunning visuals, and of course her undeniable voice." Rhian Daly of NME called her set "a breathtaking moment of light in a dark world". Ben Beaumont-Thomas of The Guardian stated that "with her headline set surveying her entire career, [Grande's] work forms a fascinating, still-unfolding pop Bildungsroman: every sexual epiphany and personal milestone sketched out in real time, resulting in a uniquely involving opus." Claire Shaffer from Rolling Stone stated that "Grande gave a star-studded headlining performance", naming NSYNC's guest appearance as one of the best moments of the 2019 Coachella. Suzy Exposito continued, "Grande became one of the boys that night, claiming Timberlake's verses from the center stage and whipping her lustrous, anime pony like a boss." Lyndsey Havens of Billboard called Grande's set "epic" and stated that she "continues to rewrite the rule book for pop stardom and admittedly fosters a new relationship with herself."

Commercial performance

The Sweetener World Tour grossed over $146.4 million with 1.3 million tickets sold. It surpassed her previous tour, the Dangerous Woman Tour (which grossed $71.1m) as her highest grossing and biggest tour to date. The tour grossed $106.9 million in the U.S. and Canada and $39.5 million in Europe. Overall, Grande's total tour figures extend to $243.5 million with 2.7 million tickets sold from 229 shows. Due to high demand, seconds shows were added in Boston, Washington D.C., Philadelphia, Toronto, Los Angeles, Phoenix, Dallas, Miami, Chicago, Atlanta, Nashville, Brooklyn (another show would be added later on), New York City, London (4 more shows were added later on), Amsterdam (another show would be added), Paris, Birmingham, Hamburg, Dublin (two more shows would be added), San Francisco, and Inglewood.

Set list

North America (Leg 1)

This set list is representative of the Albany concert on March 18, 2019. It does not represent all concerts for the duration of the tour.

Europe

This set list is representative of the London concert on August 17, 2019. It does not represent all concerts for the duration of the tour.

North America (Leg 2)

This set list is representative of the Brooklyn concert on November 12, 2019. It does not represent all concerts for the duration of the tour.