Principal Financial Group

Principal Financial Group, Inc.
Type Public
Industry Insurance, Financial Services
Founded 1879
Founder Edward Temple
Headquarters ,
U.S.
Area served
Global
Key people
Daniel Houston (CEO)
Products retirement planning
insurance
asset management
Revenue Decrease US$14.263 Billion (Fiscal Year Ended December 31, 2021)
Increase US$2.084 Billion (Fiscal Year Ended December 31, 2021)
Increase US$1.711 Billion (Fiscal Year Ended December 31, 2021)
AUM Decrease US$713.9 Billion (Fiscal Year Ended December 31, 2021)
Total assets Increase US$304.657 Billion (Fiscal Year Ended December 31, 2021)
Total equity Decrease US$16.125 Billion (Fiscal Year Ended December 31, 2021)
Number of employees
~18,600 (As of December 31, 2022)
Subsidiaries Principal Mutual Fund
Website principal.com

Principal Financial Group is an American global financial investment management and insurance company headquartered in Des Moines, Iowa, U.S.

Business operations

Four segments comprise the company: Retirement and Income Solutions, Principal Global Investors, Principal International, and U.S. Insurance Solutions.

The company employs roughly 9,000 people in Des Moines, Iowa, and owns and operates several buildings in the downtown area. The tallest, known as 801 Grand, is 45 stories tall (192m/630 ft), and houses many other companies in addition to Principal.

As of March 2014, Principal employed 14,600 employees worldwide, with its Global Delivery center, Principal Global Services, in Pune, Maharashtra, India.

Principal also has a lobbyist registered in the Iowa Legislature since December 2016. He is designated to lobby the Executive Branch of the Government of Iowa.

In 2019, Principal purchased Wells Fargo's institutional retirement and trust business (including 401k, pension, executive deferred compensation, employee stock ownership plans and asset advice business) for $1.2 billion. The deal was financed with cash and senior debt financing.

In 2021, activist investor firm Elliott Investment Management took a stake in Principal, saying it will push for changes at the company. Talks with Elliott resulted in the February 2021 announcement of two new independent directors to its board of directors.

Eddie

Eddie was the lead and central character in the marketing campaign of the Principal Financial Group from 2005 to 2015. Eddie's television and print ads often depicted him facing challenges and using the Principal Edge logo to solve his financial, business, and everyday life problems. Eddie retired in 2015 in preparation for the company's new logo that debuted in 2016.

Naming rights

Principal owns the naming rights to Principal Riverwalk, Principal Park and The Principal Charity Classic in Des Moines.

Management

On August 20, 2020, the company announced that Ken McCullum would become the new chief risk officer, following the retirement of Julia Lawler.

See also