Marni (fashion house)

Marni Group S.r.l.
Type Subsidiary
Industry Fashion
Founded 1994 in Milan, Italy
Founder Consuelo Castiglioni
Headquarters ,
Area served
Worldwide
Key people
Barbara Calò (CEO)
Francesco Risso (creative director)
Products Ready-to-wear clothing, Fashion accessories, Footwear, Jewellery, Homewares
Revenue Increase US$170 million (2019)
Parent OTB Group
Website www.marni.com

Marni Group S.r.l., commonly known as Marni, is an Italian luxury fashion house founded in 1994 by Consuelo Castiglioni in Milan, Italy. Marni was acquired by Italian fashion group OTB in 2015 and Francesco Risso was appointed Creative Director of the brand in 2016.

History

Castiglioni family, 1994–2016

Marni was founded in Milan, Italy in 1994 by Swiss designer Consuelo Castiglioni, originally as an offshoot of the family’s fur business.

From 2000, the company began to open stores in high-end department stores. During this period, Marni also began a virtual store.

OTB Group, 2012–present

By 2012, the Castiglioni family confirmed that it was looking for a financial partner in order to expand Marni’s retail business. The family sold 60 percent of the company to Renzo Rosso's OTB Group that same year before the company was fully acquired by OTB Group in 2015. Shortly after, the manufacturing arm of OTB, Staff International, took over production and worldwide distribution of Marni’s men’s collections, including ready-to-wear, accessories, footwear and small leather goods.

In 2016, Consuelo Castiglioni and other members of her family left the company. Instead, Marni appointed Francesco Risso as Creative Director.

In 2018, the company appointed Stefano Biondo as its CEO. He was succeeded by Barbara Calò in 2019.

Other lines

Diffusion lines

In 2012, Marni launched a one-off collection for H&M, with clothes and accessories for both men and women. For the campaign, Sofia Coppola directed a promotional film starring model Liu Wen and actress Imogen Poots in Marrakesh.

That same year, the Marni Denim line was launched.

Children’s wear

In 2011, Marni signed a first licensing agreement with Spazio Sei Fashion Group for the production and worldwide distribution of the Marni Children line for girls, designed by Consuelo Castiglioni. By 2015, the brand changed its licensing agreement to Brave Kid, which is controlled by OTB Group.

Fragrance

In 2012, Marni and its licensing partner, the Aramis and Designer Fragrances division of the Estée Lauder Companies, launched the brand’s first women’s fragrance.

Eyewear

After only a few years working with independent Milan manufacturer Class Glasses, Marni signed a long-term licensing agreement with Marchon Eyewear in 2015 for the production and distribution of its eyewear line, designed by Consuelo Castiglioni.

Home interior

During Milan Design Week in 2023, Marni launched a collections of tableware with Belgian design label Serax and a wallpaper series with Italian wall covering-maker LondonArt.

Controversy

In 2020, Marni issued a public apology after being called out by Diet Prada for its “Jungle Mood” campaign, which featured images of a Black man with chains around his ankles.

See also