KSNA

KSNA
Broadcast area Idaho Falls-Pocatello-Rexburg
Frequency 100.7 MHz
Branding 100.7 My FM
Programming
Format Adult CHR
Affiliations Jones Radio Networks
Ownership
Owner Sand Hill Media Corp.
History
First air date
1966 (as KGVM-FM at 99.1)
Former call signs
KGVM-FM (1966–1975)
KUPI-FM (1975–1979)
KQPI-FM (1979–1988)
KUPI-FM (1988–2011)
Former frequencies
99.1 MHz (1966–2011)
Technical information
Facility ID 55237
Class C1
ERP 100,000 watts
HAAT 193 meters
Transmitter coordinates
43°21′6″N 112°0′29″W
Repeater(s) KSNA-FM1 Pocatello
Links
Webcast Listen Live
Website 100myfm.com

KSNA (100.7 FM, "100.7 My FM") is a radio station broadcasting an Adult CHR format. Licensed to Idaho Falls, Idaho, United States, the station is currently owned by Sand Hill Media Corp and features programming from Jones Radio Networks.

History

The current KSNA license began as KGVM-FM 99.1 in 1966. KGVM-FM was owned by Golden Valley FM, Inc., until 1975, when the Federal Communications Commission approved after two years of delays a sale to Idaho Broadcasters, Inc. The call letters were changed to KUPI-FM, which would hold for most of the next 36 years, except for between 1979 and 1988, when the station was KQPI-FM instead.

In 2011, a large frequency shuffle involving dozens of stations swept the Mountain West. The 94.3 license was moved to 99.1 FM, and the existing 99.1 license was moved to 100.7. To keep the KUPI-FM country programming on 99.1, KSNA was relocated from one license at 94.3 to the other at 100.7, and the two stations also switched call signs; at the same time, KSNA shifted from CHR to adult CHR.

Previous logo on 94.3