Dedeman

Dedeman
Founded	1992
Headquarters	Bacău, Romania
Revenue	1,549,000,000 euro (2018)
Net income	217,200,000 euro (2018)
Number of employees	10,413 (2018)
Website	https://www.dedeman.ro/

Dedeman is a hypermarket chain with 100% Romanian capital offering home improvement and do-it-yourself goods. The motto is "Dedicat planurilor tale", which translates "Dedicated to your plans". It is based in Bacău and operates 59 stores (July 2023) in the country. Dedeman was created in 1992, by two brothers Adrian and Dragoș Pavăl.

History

Dedeman was founded in 1992 in Bacău, Romania, its first store initially measuring modest proportions, only 16 square meters, selling various retail merchandise.

Since 2010, Dedeman is the DIY market leader in Romania by turnover and since 2012 also by number of stores.

In October 2011, Dedeman became, for the first time, sponsor of the Romanian Olympic and Sporting Committee for two years. The partnership continued in 2015, under the brand "Team Romania", when Dedeman became Main Partner of the Romanian Olympic and Sporting Committee for a period of 5 years.

In 2014, Dedeman signed a sponsorship with the Romanian tennis player Simona Halep.

In 2015, Dedeman became the fourth biggest player in the Central and East Europe DIY market, with a market share of 1,9%, according to a study by PMR Research.

Financial figures

Number of Employees

2023: 12,800
2020: 11,374
2019: over 11.000
2018: over 10.600
2017: over 10.000
2016: over 9200
2015: 8259
2014: over 7200
2013: over 6.700
2012: over 5800
2011: over 4.300

Turnover:

2019: 1,73 billion euros
2018: 1,55 billion euros
2017: 1,38 billion euros
2016: 1,17 billion euros
2015: 981 million euros
2014: 767 million euros
2013: 606 million euros
2012: 540 million euros
2011: 476 million euros
2010: 360 million euros
2009: 250 million euros
2008: 250 million euros
2007: 197 million euros

Number of stores:

2023: 59
2021: 57
2020: 54
2019: 50
2018: 49
2017: 48
2016: 45
2015: 41
2014: 40
2013: 36
2012: 30
2011: 26