Aha (streaming service)
Screenshot
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Type of business | Streaming media |
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Type of site |
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Available in | |
Founded | February 8, 2020 |
Headquarters |
Hyderabad, Telangana, India
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Country of origin | India |
Area served | Worldwide |
Owner | |
Founder(s) | Allu Aravind |
President | Allu Aravind |
CEO | Ajit Thakur |
Industry | |
Products | |
Services | On-demand video streaming |
Parent | Arha Media & Broadcasting Private Limited |
URL | www |
Commercial | Yes |
Registration | Required |
Users | 1.5 Million (paid; as of November 2021) |
Launched | March 25, 2020. |
Current status | Active |
aha is an Indian over-the-top streaming service which offers Telugu and Tamil-language content. It is owned by Arha Media & Broadcasting Private Limited, a joint venture between Geetha Arts and My Home Group. The service was soft launched on 25 January 2020 and launched officially on 25 March 2020, coinciding with Ugadi, the Telugu New Year.
History
Allu Aravind revealed that he was enamoured with the digital environment and developed a habit of binge-watching. Soon he came up with the idea of starting a streaming platform for hosting solely Telugu content. He then discussed the idea with his family, who encouraged him and which led to talks with Jupally Rameswar Rao, who joined as a partner in the venture. Ajit Thakur heads the platform.
Market and expansion
After opting for a soft launch on 8 February 2020 an event named aha Preview was conducted where all the film makers who worked on ''aha Originals'' attended and presented their work. In November 2020, aha announced actor Allu Arjun as its brand ambassador. The platform has acquired one million subscribers within a year of its launch, and by July 2021, it has over 1.5-million paid subscribers and 40-million-plus users, catering predominantly to the markets of Andhra Pradesh and Telangana states.
In August 2021, aha launched aha kids, a sub-brand focusing on children's programming. It is scheduled to launch on 10 September, coinciding with Vinayaka Chavithi. aha 2.0 was launched in November 2021 on a cloud-native platform from Firstlight Media.
The Tamil language version of Aha was launched in February 2022.
Original programming
The service began its operation by acquiring digital rights of films such as Arjun Suravaram, Kaithi (Telugu dubbed version) and Choosi Choodangaane.
Original shows and series
The original scripted content which debuted on the service during the soft launch was Kotha Poradu, Shithappens and Geetha Subhramanyam 2020. Masti's created by Krish debuted on 8 February 2020. For the first year, the scripted original content included 25 original shows. Talk show Sam Jam with Samantha Akkineni as its host premiered on aha on 13 November 2020. Aha has planning to offer over 50 original shows for the year 2021. Aha Talk show Unstoppable With NBK with Nandamuri Balakrishna ranked 5th on IMDB among the top 10 reality shows.
Series list
Title | Director(s) | Premiere | Length | Genre | Language | Status |
---|---|---|---|---|---|---|
Geetha Subhramanyam 2020 | Siva Sai | 25 January 2020 | 1 Season, 8 Episodes | Romantic Drama | Telugu | Ended |
Kotha Poradu | Anvesh Michael | 1 Season, 10 Episodes | Romantic Drama | Ended | ||
Shit Happens | Prasanth Kumar Dimmala | 1 Season, 5 Episodes | Adult Comedy | Ended | ||
Masti's | Ajay Bhuyan | 8 February 2020 | 1 Season, 8 Episodes | Drama | Ended | |
SIN | Naveen Medaram | 30 March 2020 | 1 Season, 7 Episodes | Adult Drama | Ended | |
Locked | Pradeep Deva Kumar | 1 Season, 7 Episodes | Crime Thriller | Renewed | ||
Metro Kathalu | Karuna Kumar | 14 August 2020 | 1 Season, 4 Episodes | Anthology series Drama | Ended | |
All Is Well | Sanjeev | 15 August 2020 | 1 Season, 8 Episodes | Talk show | Ended | |
Addham | Siva Ananth, Barath Neelakantan and Sarjun | 16 October 2020 | 1 Season, 3 Episodes | Anthology series | Ended | |
Tamasha with Harsha | Sarath Chandra | 6 November 2020 | 1 Season, 4 Episodes | Talk show | Ended | |
CommitMental | Sadineni Pavan | 13 November 2020 | 1 Season, 5 Episodes | Romantic Comedy | Ended | |
Sam Jam | B. V. Nandini Reddy | 13 November 2020 | 1 Season, 4 Episodes | Talk show | Renewed | |
Honeymoon | Sakkath Studio | 27 November 2020 | 1 Season, 6 Episodes | Romantic Comedy | Ended | |
No. 1 Yaari with Rana (Season 3) | Sanjeev K Kumar | 14 March 2021 | 1 Season, 10 Episodes | Talk show | Pending | |
11th Hour | Praveen Sattaru | 8 April 2021 | 1 Season, 8 Episodes | Thriller | Ended | |
In the Name of God | Vidyasagar Muthukumar | 18 June 2021 | 1 Season, 7 Episodes | Crime thriller | Ended | |
Kudi Yedamaithe | Pawan Kumar | 16 July 2021 | 1 Season, 8 Episodes | Sci-fi thriller | Renewed | |
Aha Bhojanambu | Ankit | 23 July 2021 | 1 Season, 8 Episodes | Cooking | Pending | |
Tharagathi Gadhi Daati | Mallik Ram | 20 August 2021 | 1 Season, 5 Episodes | Teen drama | Renewed | |
The Baker and The Beauty | Jonathan Edwards | 10 September 2021 | 1 Season, 10 Episodes | Romantic comedy-drama | Renewed | |
Sarkaar | 28 October 2021 | 2 Season, 12 Episodes | Game show | Ongoing | ||
Unstoppable | Arun | 4 November 2021 | 1 season, 10 Episodes | Talk Show | Renewed | |
3 Roses | Maggi | 12 November 2021 | 1 Season, 8 Episodes | Adult comedy drama | Renewed | |
Chef Mantra | 17 November 2021 | 1 Season, 8 Episodes | Cooking | Pending | ||
Akash Vaani | Enoc Able | 11 February 2022 | 1 Season, 7 Episodes | Romantic comedy-drama | Tamil | Ended |
Irai | Rajesh M Selva | 18 February 2022 | 1 Season, 6 Episodes | Crime thriller | Pending | |
Telugu Indian Idol | Advait Shelke | 25 February 2022 | 1 Season, 31 Episodes | Reality singing | Telugu | Pending |
Ramany vs Ramany 3.0 | Naga | 4 March 2022 | 1 Season, 8 Episodes | Comedy drama | Tamil | Pending |
Qubool Hai? | Umair Hasan Faiz Rai Pranav Reddy | 11 March 2022 | 1 Season, 6 Episodes | Social crime drama | Telugu | Pending |
Kuthukku Pathu | Vijay Varadharaj | 13 May 2022 | 1 Season | Black Comedy | Tamil | Pending |
Anya's Tutorial | Pallavi Gangireddy | 1 July 2022 | 1 Season, 7 episodes | Psychological thriller | Telugu, Tamil | Ended |
Dance Ikon | Ohmkar | 11 September 2022 | 1 Season, 22 Episodes | Dance show | Telugu | Ended |
Sarkaar With Jiiva | Jiiva | 16 September 2022 | 1 Season | Game show | Tamil | Pending |
Newsense | Navdeep, Bindu Madhavi, Ramesh Konambhotla, Ramesh Konambhotla | 13 May 2023 | 1 Season, 6 Episodes | Political drama | Telugu | Pending |
Nenu Super Woman | Sreerama Chandra | 21 July 2023 | 1 Season, 6 Episodes | Reality television | Telugu | Ongoing |
Awaiting release | ||||||
Mad Company | TBA | TBA | 1 Season | Comedy drama | Tamil |
Original films
The following original films debuted on the service during the COVID-19 pandemic; most films which had scheduled theatrical releases have been shifted to online release. Aha have acquired many films to be presented as aha original films.
Title | Director(s) | Premiere | Genre | Language | Length |
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Run | Lakshmikanth Chenna | 29 May 2020 | Psychological thriller | Telugu | 86 minutes |
Bhanumathi & Ramakrishna | Srikanth | 3 July 2020 | Romantic drama | 92 minutes | |
Krishna and His Leela | Ravikanth Perepu | 4 July 2020 | Romantic comedy | 125 minutes | |
Johaar | Teja Marni | 14 August 2020 | Anthology film | 122 minutes | |
Buchinaidu Kandriga | Krishna Poluru | 21 August 2020 | Period romantic drama | 122 minutes | |
Amaram Akhilam Prema | Jonathan Edwards | 18 September 2020 | Romantic drama | 132 minutes | |
Orey Bujjiga | Vijay Kumar Konda | 2 October 2020 | Romantic drama | 164 minutes | |
Colour Photo | Sandeep Raj | 23 October 2020 | Period romantic drama | 141 minutes | |
Maa Vintha Gaadha Vinuma | Mandala Aditya | 13 November 2020 | Romantic comedy | 101 minutes | |
Anaganaga O Athidhi | Dayal Padmanabhan | 20 November 2020 | Thriller | 93 minutes | |
Uday Gurrala | 12 January 2021 | Comedy | 116 minutes | ||
Super Over | Praveen Varma | 22 January 2021 | Crime thriller | 83 minutes | |
Y | Baalu Adusumilli | 2 April 2021 | Crime thriller | 91 minutes | |
Thank You Brother | Ramesh Raparthi | 7 May 2021 | Thriller | 94 minutes | |
Ardha Shathabdham | Rawindra Pulle | 11 June 2021 | Crime thriller | 115 minutes | |
Senapathi | Pavan Sadineni | 31 December 2021 | Crime thriller | 144 minutes | |
The American Dream | Dr. Vighnesh Koushik | 14 January 2022 | Drama thriller | 113 minutes | |
Bhama Kalapam | Abhimanyu | 11 February 2022 | Comedy thriller | 133 minutes | |
Bloody Mary | Chandoo Mondeti | 15 April 2022 | Crime drama | 91 minutes | |
Payanigal Gavanikkavum | S. P. Shakthivel | 29 April 2022 | Comedy drama | Tamil | 115 minutes |
Pothanur Thabal Nilayam | Praveen | 27 May 2022 | Heist crime drama | 123 minutes | |
Highway | K. V. Guhan | 19 August 2022 | Mystery crime thriller | Telugu | 123 minutes |
Odela Railway Station | Ashok Teja | 26 August 2022 | Crime thriller | 91 minutes | |
Rathasaatchi | Rafiq Ismail | 9 December 2022 | Action drama | Tamil | 123 minutes |
Maalai Nera Mallipoo | Sanjay Narayanan | 9 June 2023 | Drama | 119 minutes |